The Fruit of the Need to Reposition Positioning: Strategic Centering Meltem Heper | Murat Öksüz   Is your Strategy headed to Entropy or Longevity? Entropy: Natural but sneaky... Entropy is the universal tendency for order to shift into disorder. Entropy in daily life reflects the tendency of systems to move from order to disorder unless conscious effort is made to maintain order. Think of a messy room. A tidy space naturally becomes cluttered unless effort is made to keep it

Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...

Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...

The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...

Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...

Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...

Original: May 2020, Repurposed: May 2020, Update: May 2020 According to the “2020 Edelman Trust Barometer Special Report: Trust and the...

Original: April 2020, Repurposed: April 2020, Update: May 2020 What is the dominant emotion surrounding us all nowadays? FEAR, FEAR and...

Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...