The Fruit of the Need to Reposition Positioning: Strategic Centering Meltem Heper | Murat Öksüz Is your Strategy headed to Entropy or Longevity? Entropy: Natural but sneaky... Entropy is the universal tendency for order to shift into disorder. Entropy in daily life reflects the tendency of systems to move from order to disorder unless conscious effort is made to maintain order. Think of a messy room. A tidy space naturally becomes cluttered unless effort is made to keep it

Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...

Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...

The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...